Google gains but still not as dominant as in UK

Comscore has released the latest data on share of search in the US:

"In February 2007, Google Sites captured 48.1 percent of the U.S. search market, gaining 0.6 share points from the previous month. Yahoo! Sites maintained its second place ranking with 28.1 percent of U.S. searches, followed by Microsoft Sites (10.5 percent), Ask Network (5.0 percent) and Time Warner Network (4.9 percent)."

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Neilsen Market Share Rankings For Search Engines

Top 10 Search Providers for December 2006, Ranked by Searches (U.S.)

Source.

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PPC May Lose Out On Share Of Spend

Research from Outsell shows that click fraud concerns are driving a drop in PPC’s share of advertising spend.

Forty-nine percent of advertisers have reduced or plan to reduce their PPC spending because of click fraud, up from 37 percent when Outsell first surveyed advertisers on this issue in the Spring of 2006. Advertisers also rate their own Web sites and e-mail marketing more effective than search engine ads, additional drivers in PPC’s slowdown.

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Online Advertising Very Effective For Branding

New research from Outsell shows some interesting things. A survery of over 1000 advertisers shows that advertisers rate online advertising very effective for branding, contrary to common wisdom that online shines at leads but is weak for branding.

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