Interflora Visits Search-Marketing-Blog.com

Online brand protection. Important to have a policy, but can be difficult to implement.

The first thing is to be aware of the buzz about your brand online - news, forums, blogs, myspace, etc. If you're not aware of what's being said, you can't counter it in a timely manner.

The guys at Interflora are doing at least the first bit right. My blog is so new it has very limited visitor numbers still, but this morning's stats show a visit from interflorahouse.co.uk. Within 12 hours of my post mentioning Interflora. Probably an automated news-clipping service rather than a real person, but who knows?

On another positive note, it means my blog pinging service is working!