Ecommerce Results Announced By Ford

Direct Magazine today carries a small piece that FordDirect sold one million vehicles in 2006.

Dealer sales generated through Internet referrals accounted for 15% of total sales for the Ford and Lincoln Mercury divisions of the automaker.

"The Internet plays a huge role in how people shop for and ultimately select their next vehicle," said in statement Cisco Codina, group vice president of Ford Motor Co.

FordDirect is a dealer-controlled joint venture with Ford Motor Co. It was launched in 2000.

A big figure. But I'd be really impressed if they could fix cars over the net too...