Quality Score Now Counts For Ad Position

The big deal is this. Now, your ad quality score counts towards your ad position - it's not just about your bid per click.

This is Yahoo following the philosophy of Google. But one difference is that Yahoo doesn't expect you to guess about your quality score (or 'quality index' in Yahoo-speak)... you get a clue!

Kinda nice. But 'marks-out-of-five' is a rather coarse measure...