PPC May Lose Out On Share Of Spend

Research from Outsell shows that click fraud concerns are driving a drop in PPC’s share of advertising spend.

Forty-nine percent of advertisers have reduced or plan to reduce their PPC spending because of click fraud, up from 37 percent when Outsell first surveyed advertisers on this issue in the Spring of 2006. Advertisers also rate their own Web sites and e-mail marketing more effective than search engine ads, additional drivers in PPC’s slowdown.

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